Samsung’s new foldables will arrive at Unpacked on Aug. 11

The tech giant plans to host a virtual event at 7 a.m. PT, where it’s expected to show off foldable phones that are more affordable.

Samsung’s ready to update its foldable devices. The company on Tuesday said it will host a virtual Unpacked event on Aug. 11, where it’s expected to show off less expensive foldables that aim to move the devices beyond niche products.

The company sent invites to reporters, saying its virtual keynote will take place at 7 a.m. PT on Aug. 11. While parts of the world are reopening in the midst of the coronavirus pandemic, tech companies aren’t yet holding product launches in person. The invite touted: “Get ready to unfold.”

While Samsung hasn’t yet detailed what it will announce at Unpacked, it has already opened up its Reserve Now system for Galaxy fans to claim a device in advance. Customers who reserve early are eligible for perks such as increased trade-in credit and 12 months of Samsung Care Plus at a discounted rate.

The event on Aug. 11 is Samsung’s third Unpacked of the year, and it’s expected to continue a trend set by previous launches — making devices more affordable for consumers. In January, the company unveiled its flagship Galaxy S21 smartphone, which it sold for $200 less than its predecessor. Then in March, it highlighted its inexpensive Galaxy A line of smartphones.

TM Roh, the company’s head of mobile, said in a December blog post that Samsung planned to expand its foldable lineup and make the devices “more accessible,” which likely means more affordable.

“The Z Fold 2 was praised as a smartphone that reimagines what’s possible with mobile technology, and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space,” Roh wrote at the time.    ReadMore


Source : cnet