We used to complain there were too many streaming services battling for our money. Now we can’t binge enough.
The coronavirus pandemic has changed our entertainment behaviors. Instead of going to a movie, concert or sports event, we’re more likely to stream something at home. As a result, nearly all Americans subscribe to a streaming service, most of us paying for perhaps five or more.
The appetite for streaming has grown globally. Worldwide viewing time grew 44% in the last three months of 2020, compared with the same period a year ago, according to Conviva, a Foster City, California, research firm that tracks more than 500 million unique viewers and 180 billion streams annually on more than 3.3 billion applications.
“It will likely be remembered a pivotal year for streaming,” according to Conviva’s Q4 2020 State of Streaming report. “The industry delivered with flourishing new services, astronomical peaks of growth, blockbusters released direct to streaming, and the rising profile of social media platforms.”
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HBO parent AT&T made a splash by making “Wonder Woman 1984” available free to view on HBO Max the same date (Dec. 25, 2020) it landed in theaters and announced similar plans for all of its 2021 films. Similarly, Disney made “Soul” available on Disney+ on Christmas Day.
Behind those two, the new movie with the third-biggest opening weekend of streaming from October-December 2020, according to streaming guide Reelgood, was “Borat Subsequent Moviefilm,” which was available for Amazon Prime subscribers in October…Read more>>