Instagram’s new tool helps your photos raise money for personal causes


An Instagram photo could be good for more than just a like thanks to a new fundraising tool on the social media platform.

Instagram announced Tuesday that it is rolling out a tool to raise money for users’ personal causes directly on the app. Personal fundraisers will be tested in the U.S., U.K., and Ireland beginning today.

The update brings Facebook’s personal fundraiser program into Instagram by allowing users to create their own campaign on the app or donate to a cause without the help of a third-party platform or an external link. Unlike donation stickers that raise money for nonprofits, the personal fundraising tool allows users to raise money for themselves, a friend, or even a business, provided the fundraiser falls into one of several categories.

Instagram’s approved categories range from helping a struggling business and covering medical or funeral costs to paying for tuition or educational supplies and even funding a hobby or buting sports equipment. The tool follows the same guidelines as Facebook personal fundraisers, including restrictions on fundraisers that sell items in exchange for a donation, fund political campaigns, or violate the platform’s Community Standards. Users must also be 18 or older to create a personal fundraiser…Read more>>